PRIVACY POLICY
Updated to March 25th, 2021
Bid King is 100% committed to protecting your privacy. This privacy policy informs you about our online data collection and use. The terms of this policy apply to all auction or purchase websites unless different terms are specified in a form or contract provided to you online or offline.
By using this site, you understand and agree to the terms of this policy. This site is owned by Bid King and can be accessed in Mexico and abroad. For data protection purposes, Bid King is the controller and, unless otherwise noted, is also the data processor. Information collected may be retained and stored, processed, accessed and used in jurisdictions whose privacy laws may be different and less protective than those of your home jurisdiction.
COLLECTION OF YOUR PERSONAL INFORMATION
Bid King collects certain types of information, such as the website that referred you to us, your IP address, browser type and language, and access times. We may also collect navigational information, including information about the pages you view, the links you click and other actions taken in connection with the site.
We may combine your visit and browsing information with the personal information you provide to us. You can always choose not to provide personal information, but if you wish, certain products and services may not be available to you. Personal information (e.g., your user name and password, your name, your mailing address, e-mail address, and telephone number) is collected when you register. Additional personal information (e.g., your credit card number and billing address) is collected to process transactions or to provide products and services to you.
At times, limited demographic information, such as the industry in which you work or your location, is collected and may be linked to your personal information.
USE OF YOUR PERSONAL INFORMATION
Bid King collects and uses your personal information to operate and improve our sites, process your transactions, provide customer service, conduct research and analysis aimed at improving our products, services and technologies, and display content customized to your interests and preferences.
We also use your personal information to communicate with you. We may send transaction-related communications such as welcome letters, billing reminders, and purchase confirmations. We may also send you surveys or marketing emails to inform you of new products or services or other information that may be of interest to you. If you do not wish to receive marketing emails, you may adjust your “Personal Information Preferences” as described below or follow the unsubscribe instructions included in each email communication.
Personal information collected by Bid King may be stored and processed in Mexico or any other country in which Bid King or its affiliates, subsidiaries, contractors or agents maintain facilities, and by using our sites or services, you consent to any such transfer of information outside of your country.
SHARING YOUR PERSONAL INFORMATION
We may share your personal information within our corporate group, including with our subsidiaries and divisions, all of which may use your information for the purposes described in this document.
We may share your personal information with service providers who perform services on our behalf. For example, we may hire other companies to handle payment processing, to provide data storage, to host websites, to fulfill orders and shipments, to assist in direct marketing, to conduct audits, etc. These companies will be allowed to obtain only the personal information they need to provide the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.
Information about our customers, including personal information, may be disclosed as part of any merger, acquisition or sale of the company and/or its assets, as well as in the unlikely event of insolvency, bankruptcy or receivership, in which personal information would be transferred as one of the company’s business assets. We will notify you of such an occurrence as described in the “Changes to this Privacy Policy” section below.
We reserve the right to disclose your personal information if required to do so by law, or if we believe in good faith that such action is reasonably necessary to comply with legal process, respond to claims, or protect the rights, property, or safety of our company, employees, customers, or the public.
ACCESS TO YOUR PERSONAL INFORMATION
If you wish to review or modify the information you previously provided to us, you may access your information in the “Account” section of the website. Our customer service department can also help you make changes, as well as exercise your right to have your personal information deleted. If you need additional assistance, please contact us at contact@bidking.net You can expect a response from us within ten (10) calendar days. Please note that you cannot change your user name without re-registering to change the email to the auction or purchase email.
PERSONAL INFORMATION PREFERENCES
Bid King respects your right to make decisions about the use and disclosure of your personal information. If at any time you decide that you do not want to receive marketing emails from us, please let us know: (1) by checking or unchecking the appropriate box on your online registration form or on the “My Profile” page of the website; (2) by contacting Customer Service; or (3) by sending an email to contact@bidking.net, change the email.
If you choose not to receive marketing emails, please note that you may still receive transactional or account emails (e.g., purchase confirmations and statements).
USE OF COOKIES AND OTHER TECHNOLOGIES
Bid King uses “cookies” to allow you to sign in to our services and to help personalize and enhance your online experience. A cookie is a small text file that is placed on your hard drive or device. Cookies contain information, including personal information that can later be read by a web server in the domain that issued the cookie to you. Information collected by cookies includes the date and time of your visit, your registration information, and your browsing and purchase history.
COOKIES OFFER YOU MANY CONVENIENCES:
They allow us to identify registered users when they return to the site so that they can retrieve previous image search results, access Lightboxes and shopping carts, and view their previous invoices.
Cookies save you time by eliminating the need to repeatedly enter the same information.
Cookies allow us to provide you with customized content, including search results and targeted advertising.
Cookies help protect your security by verifying your login information and can help prevent fraud.
Cookies remember your preferences when using the site.
Cookies also identify individual customers in the event that that customer desires assistance from a live, online customer service representative.
We strive to make this site easy to use and relevant. Our goal is to provide you with more personalized products and/or services.
For this purpose, Bid King also works with external partners, who use cookies on our site to:
Measure and analyze the aggregate usage and volume statistical information of our users on our website. The information collected may include, but is not limited to the following: the user’s browser activity when the user is visiting the site, the users’ site path, general information about the visitor’s Internet service provider and host, and the time users arrive at the site.
Remember our users’ previous product and service searches and display more relevant content dynamically.
Record user behavior on our site, such as pages visited, emails clicked, forms filled out, and products and services purchased to create customized advertisements and communications that best meet your needs.
Evaluate user traffic and behavior on the site to compile activity reports for our internal use only.
Conduct research and diagnostics to improve our products.
Identify users who arrive at the site through a referral from an affiliated website or a sponsored link
This privacy policy covers the use of cookies by Bid King only, and does not cover the use of cookies by third parties. For more information about Internet advertising companies, including how to opt out of their information collection, please visit www.networkadvertising.org.
In addition to cookies, we may use other technologies, including single-pixel gifs (also known as web beacons) on our websites and in promotional e-mails or newsletters. These tiny electronic images help us determine how many users have visited certain pages or opened messages or newsletters. We do not use these single-pixel gifs to collect personal information.
You have the ability to accept or decline cookies. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. Please note that the site is optimally designed to work with cookies enabled in your Internet browser. If you choose to decline cookies, you may not be able to sign in or use other interactive features of our sites and services that depend on cookies. This may adversely affect your experience on the website.
SECURITY OF YOUR PERSONAL INFORMATION
The security of your personal information is important to us. We follow generally accepted industry standards to help protect your personal information. For example, when you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.
If a password is used to protect your account and personal information, it is your responsibility to keep your password confidential.
EMAIL REFERENCES
If you choose to use our email referral services to tell a friend about our products and/or services, we will ask you for your friend’s name and email address. We will use that information to send your friend a one-time email inviting him or her to visit the site and review the product and/or service he or she has selected. We may use a third party vendor to administer this feature, but that third party vendor may only use the information submitted to facilitate this one-time email. Neither Bid King nor any third party vendor stores this information after the email is sent.
CHILDHOOD
We do not intend to solicit or collect personal information from anyone under 18. If you are under 18, you should not use or enter information on this site.
LINKS
We may link to websites, including those of our third-party content providers that have different privacy policies and practices than those disclosed here. We assume no responsibility for the policies or practices of such linked sites and encourage you to familiarize yourself with them before using them.
DIRECT MARKETING ASSOCIATION (DMA)
If you have questions or concerns regarding this privacy policy, you should first contact Bid King (using the contact information on our Contact Us page). If you do not receive acknowledgement of your inquiry, or if your inquiry has not been satisfactorily addressed, you should contact the Direct E-mail Marketing Association at Bid King by e-mail at contact@bidking.net.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to change the terms of this privacy policy at any time. When we make changes, we will revise the “last updated” date at the top of the policy. If there are material changes to this statement or in how Bid King will use your personal information, we will notify you by posting a notice of such changes here or on our home page, or by sending you an email. We encourage you to review this policy each time you visit one of our sites.